In previous generations, word of mouth was all that doctors needed to grow their practices. However, due to pressures from managed care, technology investments, and other costs, many medical practices actively market their services to prospective patients.
One of the most popular marketing tools is advertising. Advertising is paying for space or time to run a message of your choosing. Some examples include digital ads on websites, sponsored posts on social media, print ads, and TV ads.
Medical practice owners are legally responsible for the content of their advertising. Following are some thoughts to keep in mind as you...Read More